Saturday 25 May 2013

I Don’t Love U

This review is due for over a week.  I saw I DON’T LOVE U last Saturday afternoon thanks to a conveniently timed show @ Fame Neelyog, Ghatkopar East.  Or should I say no thanks to them.  It was one of the most painful experiences in cinema in recent times.  Thankfully the rest of the weekend was uneventful.

I was pushing the review for this lousy movie every day but imagine my shock when PVR decided to release the movie this week instead of the previous week.  What is the use of having the hindsight of a week and still preparing yourself to lose money or worse getting your patrons to feel cheated?
 
The only intriguing part about the movie ends with its title.  The colloquial term used between the three deadly words puts you off into a false sense of belief that just maybe there is something reasonable in the movie.  Mind you, I wasn’t expecting a fabulous movie by any stretch of imagination.  But I didn’t expect something this bad.
 
IDLU starts off with an attempt at suicide by Yuvaan (Ruslaan) and the investigating cop in the case played by Murli Sharma who finds a diary.  The diary belongs to a girl called Aayra (Chetna Pande) who has recently moved to Delhi and totally loves the place contrary to what her UK based father had to say.
 
Out here, she is made to feel more than welcome and slowly but surely builds a friendship with Yuvaan, who like most kids his age are suffering from raging hormones. His one track mind eventually gets the better of him when Aayra calls him over when her local guardians are not at home.  Can you blame Yuvaan for it?
 
But you definitely can blame Yuvaan for leaving his video recording mode on in his hi-tech cell phone.  And then to leave the phone unattended when he is decides to party the night and speak his mind about “Ishq” (love) in the voice of Mika.  The result – the MMS goes viral, and embarrasses all concerned.
 
The eventual intent of the movie was to push the media to take a long hard look at themselves for blowing up things beyond proportion and without any consideration for what or who the report may impact.  Sadly, it is the weakest representation of something that is a serious societal issue.
 
There is little or no semblance of acting.  Ruslaan and Chetna Pandey are probably the worst finds in Bollywood in recent times.  To begin with, they cannot act.  They aren’t the best looking in recent times.  They cannot dance to save their lives.  If there is any future for them in this business, it will be with their own money to produce movies.  I for one will not bet on either of them.
 
If there was any saving grace it was that one number from Mika which, if heard independent of the movie, will be played often at discotheques over the next few months. I have said this in the past and I will say this again – the responsibilities of the censor board should be extended to achieving some quality in cinema.  Maybe Bollywood should take the responsibility. 1 on 10.  Downright ridiculous!!!
 

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